Carving a Niche in Nigerian Fashion Industry

             Carving  a Niche in Nigerian Fashion Industry

The fashion industry is in constant high demand; even as high street retailers are closing down, the market as a whole is thriving. As retailers keep an eye on shoppers’ behavior as well as emerging trends and styles, it’s critical that fashion businesses are not only in-the-know, but ahead of the game. In a digital age, you’d be correct for thinking that it’s online retailers who are really flourishing, and most of their success is down to being in tune with where technology is going; and where to find their customers.

Many businesses in the fashion industry will understand their customers’ wants and needs, Customer demands are increasing,which means as a Nigerian fashion designer,you cannot but carve a niche. you should be known to be an expertise in a particular section of the Fashion Industry.

The best way to retain customers is to be consistent ,and narrowing down your niche is the first step.

Set your scope on the audience/customer  you want to go after,and build around that niche.lets go through the following tips, i believe it will help you resonate with the options that best relate with your brand.

Brainstorm and ask yourself the questions below ,it will enable you choose the answer that resonates with your brand.

Remember, it is your brand,you owe yourself the need to choose or the customers choose for you!.

You ready??? Leggoo!!

1.Your Customer Perception of Your Brand

• Low  End
• Middle End
•  High End

2.  Define The Gender Your Line wants to Project.

• Men's
• Ladies
• Children( teenagers,toddlers,adolescent etc)
• All Genders

3. Define the Age bracket of People to Wear your Line.

• 13- 17
• 18 - 24
• 25 -34
• 35 -44
• 54 - 54
• 55 - 64
• 65+ 

4.Define your Production Method.

• Custom Made  Apparel
• Ready to Wear
• Bespoke
• Made to Measure
• 
  

5 Understanding the Emotion your brand exude.

• Quiet- dark,minimalist tone
• Medium - casual neutral colors,positive energy
• Loud- Bright, speaks out.

6 What Types of Apparel Will my Brand /Line offer ?

• Causual
• Wedding(Bridal trains & crew)
• Corporate
• Urban Wears
• Business
• School Uniform
• Trendy
• Sporty
• Sexy
• Elegant
• Exotic .......etc

7 .What Type of Product will My Brand Be Known For?

• Jumpsuit
• Dresses
• Shirts
• Coats
• Underwear
• School Uniform
• Industrial Uniform
• Socks
• accessories
• Blaxer/Tuxedo
• etc.
• 
  

That's it !!!.. Trust you feel much lighter now and i believer this has or will help you have a clear and precise focus or definition of your clothing line brand. Narrowing down on what your good at and get to work.

Now lets put together what we have gathered so far. Walking through from the top to bottom.

This is mine:  Casual High End Ready To Wear For 20-45 who likes causal Neutral Colors

The Assignment today,:I need you to write out your niche as i just did mine and send it into the comment section. if you have any difficulty, please feel free to express yourself.

In Conclusion, Carving a niche will save a ton of time,enhance your focus and directions. Becoming an expertise in one thing is far better than being a jack of all trades.Once you have a clear Understanding of your brand and you launch,you will need to begin to approach your targeted customer in a more define way.

Best Wishes!!!

I Await your assignment submission in the comment section!